# EatCookJoy UAE — Render-Ready Reel Scripts

*5 vertical (9:16) reels, one per hook in `marketing-copy.md`. Warm, appetising, trustworthy brand voice. Halal-first · flat-fee · cook-in-front-of-you · kitchen left spotless · Dubai · Abu Dhabi · Sharjah. CTA: eatcookjoy-uae.com*

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## Reel 01 — "Stop Ordering Delivery" (maps to Hook 1 — Contrarian)
**Duration:** ~24s · **Aspect:** 9:16 vertical · **Media ref:** `reel-01.mp4`
**Hook (0–3s on-screen text):** Stop ordering delivery.

| # | VISUAL | ON-SCREEN TEXT | VOICEOVER |
|---|--------|----------------|-----------|
| 1 | A soggy delivery tray being opened on a kitchen counter, lid steaming weakly, lukewarm. | Cooked hours ago. Reheated. | "Most 'home food' here was cooked hours ago, somewhere else." |
| 2 | Doorbell, a friendly vetted chef in clean uniform steps into a bright Dubai home kitchen with a grocery bag. | A vetted chef. In your kitchen. | "Instead — a vetted local chef comes to you." |
| 3 | Macro of fresh ingredients hitting a hot pan, spices blooming, hands chopping herbs. | Cooked fresh. In front of you. | "Cooks fresh, from raw ingredients, the day you eat it." |
| 4 | The family sitting down to a hot plated meal; quick cut to the chef wiping the spotless counter. | One flat fee. Kitchen left spotless. | "One flat fee — and we leave your kitchen cleaner than we found it." |

**Music / vibe:** Warm acoustic groove, upbeat but cosy; sizzle and chopping SFX layered in.
**End card / CTA:** Logo on cream background — "Book a chef to cook at home → eatcookjoy-uae.com"
**Render prompt (Higgsfield/Kling — hero shot):** Cinematic vertical 9:16 shot of a friendly professional chef in a clean white apron cooking fresh vegetables and spices in a sizzling pan inside a bright, modern Dubai home kitchen with warm afternoon light through large windows; steam rising, fresh herbs and colourful halal ingredients on a marble counter, shallow depth of field, appetising and inviting, photorealistic, warm golden tones, slow push-in camera move.

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## Reel 02 — "16,848 Recipes" (maps to Hook 2 — Surprising number)
**Duration:** ~22s · **Aspect:** 9:16 vertical · **Media ref:** `reel-02.mp4`
**Hook (0–3s on-screen text):** 16,848 recipes. 114 vetted chefs.

| # | VISUAL | ON-SCREEN TEXT | VOICEOVER |
|---|--------|----------------|-----------|
| 1 | Fast montage of dishes across cuisines — Italian pasta, Middle Eastern mezze, Japanese plating. | 18 cuisines · 25 nationalities | "Sixteen thousand recipes. A hundred and fourteen vetted chefs." |
| 2 | A phone screen scrolling a menu, finger tapping to build a dinner. | Build your menu. | "You build the menu from thousands of dishes." |
| 3 | Chef cooking the chosen dish fresh in a home kitchen, flames and steam. | Cooked fresh in your kitchen. | "Then a chef cooks it fresh, right in your kitchen." |
| 4 | Plated final dish, then the chef leaving a spotless, gleaming counter. | One flat-fee session. Halal-first. | "One flat-fee session. Halal-first. Kitchen left spotless." |

**Music / vibe:** Energetic, satisfying number-counter beat; crisp food SFX.
**End card / CTA:** "16,848 recipes, one flat fee → eatcookjoy-uae.com"
**Render prompt (Higgsfield/Kling — hero shot):** Vibrant vertical 9:16 montage-style shot of beautifully plated multi-cuisine dishes — Italian, Middle Eastern, Japanese — arranged on a marble counter in a sunlit modern UAE home kitchen, a chef's hands plating the final dish with tweezers, fresh garnish, vivid colours, photorealistic food photography, glossy and appetising, warm and cool light mix, smooth orbiting camera.

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## Reel 03 — "Tired of the Sink Full of Dishes?" (maps to Hook 3 — Names the pain) · with Arabic variant
**Duration:** ~26s · **Aspect:** 9:16 vertical · **Media ref:** `reel-03.mp4`
**Hook (0–3s on-screen text):** Sink full of dishes after every dinner party?

| # | VISUAL | ON-SCREEN TEXT | VOICEOVER |
|---|--------|----------------|-----------|
| 1 | Tired host staring at a mountain of dirty dishes and empty delivery trays late at night. | The part nobody enjoys. | "Tired of reheated trays — and a sink full of dishes after every dinner party?" |
| 2 | Vetted chef arrives, sets up, starts cooking fresh while guests relax with drinks. | A chef cooks. You host. | "A vetted chef cooks fresh in front of your guests, while you actually enjoy the night." |
| 3 | Guests served a hot, beautiful meal; laughter around the table. | Hot, fresh, halal-first. | "Hot, home-cooked, halal-first — served the moment it's ready." |
| 4 | Chef washing up, wiping counters, kitchen gleaming as they leave. | We clean. You relax. | "And we leave — with your kitchen spotless. One flat fee." |

**Music / vibe:** Relaxed feel-good lounge; relief-to-delight arc.
**End card / CTA:** "Host the party. We'll cook and clean → eatcookjoy-uae.com"
**Arabic-caption variant (overlay text + VO, RTL):**
- Hook: تعبت من أطباق الجلي بعد كل عزيمة؟
- Shot 1 text: الجزء اللي ما أحد يحبه — VO: "تعبت من التوصيل البارد وحوض مليان أطباق بعد كل عزيمة؟"
- Shot 2 text: الشيف يطبخ، وأنت تستضيف — VO: "شيف معتمد يطبخ طازج قدّام ضيوفك، وأنت تستمتع بالسهرة."
- Shot 3 text: حار · طازج · حلال أولاً — VO: "أكل بيتي حار، حلال أولاً، يتقدّم أول ما يجهز."
- Shot 4 text: نحن ننظّف، وأنت ترتاح — VO: "ونمشي والمطبخ نظيف. سعر ثابت واحد."
- End card: استضيف العزيمة، ونحن نطبخ وننظّف → eatcookjoy-uae.com
**Render prompt (Higgsfield/Kling — hero shot):** Cosy vertical 9:16 shot of a smiling private chef cooking a fragrant fresh dish on the stove of an elegant UAE home kitchen during an evening dinner party, warm pendant lighting, blurred happy guests with drinks in the background, steam and sizzling pan, halal ingredients on the counter, photorealistic, inviting golden-hour interior glow, gentle handheld camera.

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## Reel 04 — "Before vs After" (maps to Hook 4 — Before → after)
**Duration:** ~23s · **Aspect:** 9:16 vertical · **Media ref:** `reel-04.mp4`
**Hook (0–3s on-screen text):** Before vs after.

| # | VISUAL | ON-SCREEN TEXT | VOICEOVER |
|---|--------|----------------|-----------|
| 1 | Split-screen: left "BEFORE" — mystery kitchen, soggy delivery, dirty sink. | BEFORE | "Before: a mystery kitchen, soggy delivery, and you clean up." |
| 2 | Transition wipe to "AFTER" — chef cooking fresh in your own bright kitchen. | AFTER | "After: a chef cooks fresh, right in front of you." |
| 3 | Close-up of fresh ingredients searing, spices added, vibrant colour. | You see every ingredient. | "You see every ingredient, smell every spice." |
| 4 | Spotless counters, neat kitchen, chef saying goodbye at the door. | Kitchen left spotless. Flat fee. | "And your kitchen — left spotless. One flat fee." |

**Music / vibe:** Clean transformation beat with a satisfying drop on the BEFORE→AFTER wipe.
**End card / CTA:** "Upgrade dinner → eatcookjoy-uae.com"
**Render prompt (Higgsfield/Kling — hero shot):** High-contrast vertical 9:16 transformation shot moving from a dim cluttered kitchen with cold takeaway trays into a bright, airy modern Dubai home kitchen where a professional chef sears fresh colourful halal ingredients in a hot pan, steam and motion, marble counters, natural daylight, photorealistic, crisp appetising detail, smooth match-cut camera transition.

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## Reel 05 — "Six Fresh Portions, Spotless Counters" (maps to Hook 5 — Story tease) · with Arabic variant
**Duration:** ~28s · **Aspect:** 9:16 vertical · **Media ref:** `reel-05.mp4`
**Hook (0–3s on-screen text):** She booked a 90-minute session…

| # | VISUAL | ON-SCREEN TEXT | VOICEOVER |
|---|--------|----------------|-----------|
| 1 | A woman opening her door to a warm, vetted chef carrying fresh groceries. | A 90-minute session. | "She booked a 90-minute session." |
| 2 | Time-lapse of the chef cooking, chopping, plating multiple dishes. | Cooked fresh, from raw. | "Ninety minutes of fresh cooking, from raw ingredients." |
| 3 | Six neat home-cooked portions lined up, ready for the week. | Six fresh portions. | "Six fresh portions — meal prep, sorted." |
| 4 | Chef wiping the last counter; kitchen sparkles; door closes gently. | Cleaner than before they arrived. | "And the kitchen? Cleaner than before they arrived. One flat fee." |

**Music / vibe:** Storytelling piano-to-uplift; warm, intimate, satisfying close.
**End card / CTA:** "Your week of meal prep → eatcookjoy-uae.com"
**Arabic-caption variant (overlay text + VO, RTL):**
- Hook: حجزت جلسة ٩٠ دقيقة…
- Shot 1 text: جلسة ٩٠ دقيقة — VO: "حجزت جلسة تسعين دقيقة."
- Shot 2 text: طبخ طازج من الصفر — VO: "تسعين دقيقة طبخ طازج، من مكوّنات طازجة."
- Shot 3 text: ٦ حصص طازجة — VO: "ست حصص طازجة — تجهيز وجبات الأسبوع، خلصت."
- Shot 4 text: أنظف من قبل ما يجون — VO: "والمطبخ؟ أنظف من قبل ما يجون. سعر ثابت واحد."
- End card: تجهيز وجبات أسبوعك → eatcookjoy-uae.com
**Render prompt (Higgsfield/Kling — hero shot):** Warm vertical 9:16 lifestyle shot of a private chef plating six fresh home-cooked meal-prep portions in neat containers on a clean marble counter in a sunlit modern UAE home kitchen, fresh halal ingredients and herbs around, soft natural window light, photorealistic, cosy and trustworthy mood, gentle slow dolly across the lined-up dishes.